.NEARLY ONE BILLION individuals are directing their enact India's overall vote-casting. It is actually the biggest autonomous physical exercise in background-- as well as might additionally be actually the most expensive. Spending is actually assumed to get to 1.35 trn rupees ($ 16bn), according to the Facility for Media Researches (CMS), an Indian non-profit. That would be actually more than double the volume spent in the previous vote-casting in 2019 and also even surpass the money sprayed in The United States's presidential election in 2020. Why perform Indian political celebrations devote such huge sums?